Marketing leadership in hospitality and tourism :
Shoemaker, Stowe.
Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. - 4th ed. - Pearson, c2007. - xxv, 661 p. : col. ill., maps ; 28 cm.
Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.
0131182404
2006049455
Hospitality industry--Marketing.
ტურიზმი -- მარკეტინგი
TX911.3.M3 / L49 2007
910.46068/8
379.85:658.8
Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. - 4th ed. - Pearson, c2007. - xxv, 661 p. : col. ill., maps ; 28 cm.
Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.
0131182404
2006049455
Hospitality industry--Marketing.
ტურიზმი -- მარკეტინგი
TX911.3.M3 / L49 2007
910.46068/8
379.85:658.8