MARC details
| 000 -LEADER |
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| fixed length control field |
03995cam a2200745Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn615629416 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20150315092301.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100517s2006 ilua ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Transcribing agency |
N$T |
| Modifying agency |
OCLCE |
| -- |
OCLCQ |
| -- |
EBLCP |
| -- |
E7B |
| -- |
IDEBK |
| -- |
CGU |
| -- |
YDXCP |
| -- |
SNK |
| -- |
MHW |
| -- |
COO |
| -- |
OCLCQ |
| -- |
CBT |
| -- |
OCLCQ |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Canceled or invalid record control number |
013403704 |
| Source |
Uk |
| 019 ## - |
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| -- |
607770270 |
| -- |
700406092 |
| -- |
712989337 |
| -- |
744552778 |
| -- |
764537349 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780226285009 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0226285006 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
0226284980 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9780226284989 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
0226284999 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9780226284996 (pbk. : alk. paper) |
| 029 1# - (OCLC) |
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| OCLC library identifier |
NZ1 |
| System control number |
13865000 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)615629416 |
| Canceled/invalid control number |
(OCoLC)607770270 |
| -- |
(OCoLC)700406092 |
| -- |
(OCoLC)712989337 |
| -- |
(OCoLC)744552778 |
| -- |
(OCoLC)764537349 |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
JK2281 |
| Item number |
.G44 2006eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
POL |
| Subject category code subdivision |
016000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
324.7/3/0973 |
| Edition number |
22 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
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| Classification number |
89.56!077609026! |
| Source of number |
bcl |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
GLAA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Geer, John Gray. |
| 245 10 - TITLE STATEMENT |
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| Title |
In defense of negativity |
| Medium |
[electronic resource] : |
| Remainder of title |
attack ads in presidential campaigns / |
| Statement of responsibility, etc |
John G. Geer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Chicago : |
| Name of publisher, distributor, etc |
University of Chicago Press, |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xvii, 201 p.) : |
| Other physical details |
ill. |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Studies in communication, media, and public opinion |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [185]-194) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ad. |
| 588 ## - |
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| -- |
Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Campaign management |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising, Political |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Political campaigns |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Presidents |
| Geographic subdivision |
United States |
| General subdivision |
Election |
| -- |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Negativism. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Political Science. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Campagnes électorales |
| General subdivision |
Gestion |
| Geographic subdivision |
États-Unis. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicité politique |
| Geographic subdivision |
États-Unis. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Campagnes électorales |
| Geographic subdivision |
États-Unis. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Présidents |
| Geographic subdivision |
États-Unis |
| General subdivision |
Élection |
| -- |
Histoire. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Négativisme. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
POLITICAL SCIENCE |
| General subdivision |
Political Process |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Verkiezingscampagnes. |
| Source of heading or term |
gtt |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Presidentskandidaten. |
| Source of heading or term |
gtt |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Verenigde Staten. |
| Source of heading or term |
gtt |
| 610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
USA / Präsident. |
| Source of heading or term |
swd |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Wahlkampf. |
| Source of heading or term |
swd |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Präsidentenwahl. |
| Source of heading or term |
swd |
| 655 #4 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Display text |
Print version: |
| Main entry heading |
Geer, John Gray. |
| Title |
In defense of negativity. |
| Place, publisher, and date of publication |
Chicago : University of Chicago Press, 2006 |
| International Standard Book Number |
9780226284989 |
| Record control number |
(DLC) 2005015164 |
| -- |
(OCoLC)60589072 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Studies in communication, media, and public opinion. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
<a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319130">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319130</a> |
| 938 ## - |
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EBL - Ebook Library |
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EBLB |
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EBL515741 |
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ebrary |
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EBRY |
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ebr10381172 |
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YBP Library Services |
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YANK |
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3247235 |
| 938 ## - |
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EBSCOhost |
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EBSC |
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319130 |
| 994 ## - |
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92 |
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GEGLA |