Strategic brand management : (Record no. 611253)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00742nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ge_NSL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220829105040.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220829b 2020 gb ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292314969 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 330 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 30065 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity, |
| Statement of responsibility, etc | Kevin Lane Keller, Vanitha Swaminathan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed., global edition |
| 264 ## - Production, Publication, Distribution, Manufacture, and Copyright Notice (R) | |
| Place of production, publication, distribution, manufacture (R) | Harlow, Essex : |
| Name of producer, publisher, distributor, manufacturer (R) | Pearson Education Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 621 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ეკონომიკა |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | მენეჯმენტი |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Vanitha |
| 9 (RLIN) | 243280 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Item type | წიგნი |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | ეროვნული სამეცნიერო ბიბლიოთეკა 1 | ეროვნული სამეცნიერო ბიბლიოთეკა 1 | საცავი. 1 კორპ. | 29.08.2022 | 330 | 2022-686704 | 29.08.2022 | 3E25528 | 29.08.2022 | წიგნი |