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In defense of negativity [electronic resource] :attack ads in presidential campaigns / John G. Geer.

By: Geer, John Gray.
Material type: materialTypeLabelBookSeries: Studies in communication, media, and public opinion: Publisher: Chicago : University of Chicago Press, 2006Description: 1 online resource (xvii, 201 p.) : ill.ISBN: 9780226285009 (electronic bk.); 0226285006 (electronic bk.).Subject(s): Campaign management -- United States | Advertising, Political -- United States | Political campaigns -- United States | Presidents -- United States -- Election -- History | Negativism | Political Science | Campagnes électorales -- Gestion -- États-Unis | Publicité politique -- États-Unis | Campagnes électorales -- États-Unis | Présidents -- États-Unis -- Élection -- Histoire | Négativisme | POLITICAL SCIENCE -- Political Process -- General | Verkiezingscampagnes | Presidentskandidaten | Verenigde Staten | USA / Präsident | Wahlkampf | PräsidentenwahlGenre/Form: Electronic books.DDC classification: 324.7/3/0973 Online resources: EBSCOhost
Contents:
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system.
Summary: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ad.
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ელ.რესურსი ელ.რესურსი ეროვნული სამეცნიერო ბიბლიოთეკა 1
http://web.b.ebscohost.com/ehost/detail/detail?sid=721c0817-1607-4e00-8eae-7126d6b46527%40sessionmgr115&vid=0&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=nlebk&AN=319130 Available

Includes bibliographical references (p. [185]-194) and index.

The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system.

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ad.

Description based on print version record.

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