Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.

By:

Doyle, Peter, 1943 June 23-2003

Material type: Text

TextLanguage: English Publication details: Chichester, England : Wiley & Sons, c2008.Edition: 2nd edDescription: xii, 367 p. : ill. (some col.), plans ; 26 cmISBN:

9780470773147 (cloth)
0470773146 (cloth)

Subject(s):

Marketing -- Management
Corporations -- Valuation
მარკეტინგი

DDC classification:

658.8 22

LOC classification:

HF5415.13 .D59 2008

Online resources:

Table of contents only

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
წიგნი	ეროვნული სამეცნიერო ბიბლიოთეკა 1 დარბაზი 4. 1 კორპ.	658.8 D79 (Browse shelf(Opens below))	3E23283	Available		2014-1494

Includes bibliographical references and index.

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National Science Library of Georgia

Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.