The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.
Material type: TextLanguage: English Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2010.Edition: 3rd edDescription: xviii, 315 p. ill. ; 24 cmISBN:- 9780273732792 (pbk.)
- 658.02/2 22
- HD62.5 .M85 2010
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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წიგნი | ეროვნული სამეცნიერო ბიბლიოთეკა 1 საცავი. 1 კორპ. | 005.53 (Browse shelf(Opens below)) | 2E61001 | Available | 2015-0800 | ||
წიგნი | ეროვნული სამეცნიერო ბიბლიოთეკა 1 საცავი. 1 კორპ. | 005.53 (Browse shelf(Opens below)) | 2E61002 | Available | 2015-0802 | ||
წიგნი | ეროვნული სამეცნიერო ბიბლიოთეკა 1 საცავი. 1 კორპ. | 005.53 (Browse shelf(Opens below)) | 2E61003 | Available | 2015-0803 | ||
წიგნი | ეროვნული სამეცნიერო ბიბლიოთეკა 1 საცავი. 1 კორპ. | 005.53 (Browse shelf(Opens below)) | 2E61005 | Available | 2015-0805 |
Includes bibliographical references and index.
Road test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.
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