National Science Library of Georgia

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Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By: Material type: TextTextLanguage: English Publisher: Boston : Pearson, [2015]Edition: Eleventh EditionDescription: xxii, 582 p. : ill. ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780133450897
  • 0133450899
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32 .S6 2015
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
წიგნი წიგნი ეროვნული სამეცნიერო ბიბლიოთეკა 1 დარბაზი 5. კორპ. 1 658.8:316.6 S-70 (Browse shelf(Opens below)) 3E25020 Available 2019-4430

Includes bibliographical references and indexes.

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

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