Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation / Trine Kolderup Flaten.
Contributor(s): Kolderup Flaten, Trine [editor.].Material type: BookSeries: IFLA Publications ; 120/121.Publisher: Berlin ; Boston : K. G. Saur, Copyright date: ©2006Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783598440229.Subject(s): Advertising -- Information services -- Congresses | Bibliography. Library science. Information resources -- Marketing -- Congresses | Libraries -- Public relations -- Congresses | Public relations -- Information services -- Congresses | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / GeneralDDC classification: 025.107 Online resources: Open Access | Cover
Frontmatter -- Contents -- Preface -- Program -- Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture -- Statistics and Strategy: Statistics and Performance Measurement as a Social Process -- Comparing libraries: from official statistics to effective strategies -- Cyberspace and market place: library messages beyond the border -- Quality Standards: Public libraries on the island of Montreal -- "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" -- Library statistics without Fear -- Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) -- Development of Estonian public libraries during the last decade. (1994-2004) -- Audit for libraries... which one? -- Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century -- La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes -- Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics -- Customers Value Research -- Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art -- Marketing to Diverse Populations -- Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. -- Marketing library services. A case study at University of Illinois at Urbana - Champaign USA -- The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries -- Evaluating library services - best practice initiatives in Australian university libraries -- The public library's attractiveness : A quantitative study -- The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study -- Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices -- Parameters and indicators for providers of electronic publications evaluation -- Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future -- A new model for public library and information services evaluation: an integrated approach - SIADAP+B -- Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology -- Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library -- Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network
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