Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /
Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
- 4th ed.
- Pearson, c2007.
- xxv, 661 p. : col. ill., maps ; 28 cm.
Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.