Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity, 
Kevin Lane Keller, Vanitha Swaminathan. 
 - 5th ed., global edition 
 - Harlow, Essex :  Pearson Education Limited,  2020. 
 - 621 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781292314969 
<br/><br/><label>Subjects--Index Terms: </label>ეკონომიკა მენეჯმენტი 
<br/><br/><label>Universal Decimal Class. No.: </label>330