Yano, Christine Reiko <br/><br/>
Pink globalization :  Hello Kitty's trek across the Pacific / 
Christine R. Yano. 
 - Durham [u.a.] :  Duke Univ. Press,  2013. 
 - XIV, 322 S. :  Ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/>Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.. 
<br/><br/><label>ISBN: </label>9780822353638 (pbk.)  alk. paper 9780822353515 (cloth)  alk. paper 
<br/><br/><label>LCCN: </label>2013005285 
<br/><br/><label>Subjects--Personal Names: </label><br/>Hello Kitty 1974- <br/>Hello Kitty (Fictitious character) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pop-Kultur<br/>Globalisierung<br/>Exports--Japan<br/>Character merchandising<br/>Globalization
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Japan<br/>Japan--Commerce
<br/><br/><label>Subjects--Index Terms: </label>Kultur Kulturgeschichte Character merchandising Globalization ფიქტიური პერსონაჟები hello kitty - მარიონეტები იაპონიის კულტურა - პოპკულტურა - ისტორია გლობალიზაცია იაპონია - ვაჭრობა - ექსპორტი 
<br/><br/><label>LC Class. No.: </label>HF3826.5 
<br/><br/><label>Dewey Class. No.: </label>306.3 
<br/><br/><label>Universal Decimal Class. No.: </label>008(52)