Malhotra, Naresh K. Marketing research : an applied orientation / Naresh K. Malhotra, David Birks. - 2nd European ed. - Pearson Education, 2003. - xxi, 786 p. : fig., tab. Includes indexes. ISBN: 0273657445 LCCN: 2002042467 Subjects--Topical Terms: Marketing research.Marketing research--Methodology. Subjects--Index Terms: მარკეტინგი კვლევა LC Class. No.: HF5415.2 / .M29 2003b Dewey Class. No.: 658.8/3 Universal Decimal Class. No.: 653.8