TY  - BOOK
AU  - Kolderup Flaten,Trine
TI  - Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
T2  - IFLA Publications
SN  - 9783598440229
AV  - Z716.3.M36 2006 .M36 2006eb
U1  - 025.107 22
PY  - 2008///]
CY  - Berlin, Boston : 
PB  - K. G. Saur, 
KW  - Advertising
KW  - Information services
KW  - Congresses
KW  - Bibliography. Library science. Information resources
KW  - Marketing
KW  - Libraries
KW  - Public relations
KW  - LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
KW  - bisacsh
N1  -  Frontmatter --; Contents --; Preface --; Program --; Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture --; Statistics and Strategy: Statistics and Performance Measurement as a Social Process --; Comparing libraries: from official statistics to effective strategies --; Cyberspace and market place: library messages beyond the border --; Quality Standards: Public libraries on the island of Montreal --; "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" --; Library statistics without Fear --; Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) --; Development of Estonian public libraries during the last decade. (1994-2004) --; Audit for libraries... which one? --; Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century --; La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes --; Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics --; Customers Value Research --; Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art --; Marketing to Diverse Populations --; Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. --; Marketing library services. A case study at University of Illinois at Urbana - Champaign USA --; The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries --; Evaluating library services - best practice initiatives in Australian university libraries --; The public library's attractiveness : A quantitative study --; The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study --; Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices --; Parameters and indicators for providers of electronic publications evaluation --; Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future --; A new model for public library and information services evaluation: an integrated approach - SIADAP+B --; Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology --; Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library --; Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network; Open Access
UR  - https://doi.org/10.1515/9783598440229
UR  - https://www.degruyter.com/doc/cover/9783598440229.jpg
ER  -