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Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation / Trine Kolderup Flaten.

Contributor(s): Material type: TextTextLanguage: English Series: IFLA Publications ; 120/121Publisher: Berlin ; Boston : K. G. Saur, [2008]Copyright date: ©2006Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783598440229
Subject(s): Additional physical formats: No titleDDC classification:
  • 025.107 22
LOC classification:
  • Z716.3.M36 2006 .M36 2006eb
Online resources:
Contents:
Frontmatter -- Contents -- Preface -- Program -- Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture -- Statistics and Strategy: Statistics and Performance Measurement as a Social Process -- Comparing libraries: from official statistics to effective strategies -- Cyberspace and market place: library messages beyond the border -- Quality Standards: Public libraries on the island of Montreal -- "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" -- Library statistics without Fear -- Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) -- Development of Estonian public libraries during the last decade. (1994-2004) -- Audit for libraries... which one? -- Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century -- La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes -- Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics -- Customers Value Research -- Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art -- Marketing to Diverse Populations -- Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. -- Marketing library services. A case study at University of Illinois at Urbana - Champaign USA -- The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries -- Evaluating library services - best practice initiatives in Australian university libraries -- The public library's attractiveness : A quantitative study -- The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study -- Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices -- Parameters and indicators for providers of electronic publications evaluation -- Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future -- A new model for public library and information services evaluation: an integrated approach - SIADAP+B -- Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology -- Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library -- Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network
Title is part of eBook package: E-BOOK GESAMTPAKET / COMPLETE PACKAGE 2008Title is part of eBook package: E-BOOK PACKAGE ENGLISH LANGUAGES TITLES 2008Title is part of eBook package: E-BOOK PAKET LIBRARY AND INFORMATION SCIENCE 2008
List(s) this item appears in: საბიბლიოთეკო საქმე - უცხოური
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Frontmatter -- Contents -- Preface -- Program -- Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture -- Statistics and Strategy: Statistics and Performance Measurement as a Social Process -- Comparing libraries: from official statistics to effective strategies -- Cyberspace and market place: library messages beyond the border -- Quality Standards: Public libraries on the island of Montreal -- "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" -- Library statistics without Fear -- Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) -- Development of Estonian public libraries during the last decade. (1994-2004) -- Audit for libraries... which one? -- Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century -- La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes -- Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics -- Customers Value Research -- Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art -- Marketing to Diverse Populations -- Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. -- Marketing library services. A case study at University of Illinois at Urbana - Champaign USA -- The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries -- Evaluating library services - best practice initiatives in Australian university libraries -- The public library's attractiveness : A quantitative study -- The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study -- Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices -- Parameters and indicators for providers of electronic publications evaluation -- Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future -- A new model for public library and information services evaluation: an integrated approach - SIADAP+B -- Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology -- Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library -- Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network

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In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 15. Jun 2019)

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