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The cure : enterprise medicine for business : a novel for managers / Dan Paul & Jeff Cox.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hoboken, NJ : John Wiley, 2003.Description: x, 288 p. ; 24 cmISBN:
  • 0471268305
Other title:
  • Enterprise medicine for business : a novel for managers
Subject(s): DDC classification:
  • 658 21
LOC classification:
  • HD31 .P346 2003
Online resources: Summary: Story of the fictional Essential Corporation, a company with a proud history but a lot of hidden problems barring it from a promising future. Once the leader of its industry, Essential Corporation has lost its way. Its flagship product line is being rendered a commodity by competition. One huge retail account is diverting attention away from smaller, traditional customers. Suspicion and blame are dividing departments. Worst of all, management is in denial, with some managers hiding problems rather than working to solve them, while others struggle to preserve the status quo rather than move forward to new opportunities.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
წიგნი წიგნი ეროვნული სამეცნიერო ბიბლიოთეკა 1 დარბაზი 4. 1 კორპ. 334.7 P 33 (Browse shelf(Opens below)) 2E60689 Available 2014-2528

Story of the fictional Essential Corporation, a company with a proud history but a lot of hidden problems barring it from a promising future. Once the leader of its industry, Essential Corporation has lost its way. Its flagship product line is being rendered a commodity by competition. One huge retail account is diverting attention away from smaller, traditional customers. Suspicion and blame are dividing departments. Worst of all, management is in denial, with some managers hiding problems rather than working to solve them, while others struggle to preserve the status quo rather than move forward to new opportunities.

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