National Science Library of Georgia

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Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.

By: Material type: TextTextLanguage: English Publisher: Durham [u.a.] : Duke Univ. Press, 2013Description: XIV, 322 S. : IllISBN:
  • 9780822353638 (pbk.)
  • 9780822353515 (cloth)
Subject(s): DDC classification:
  • 306.3
LOC classification:
  • HF3826.5
Other classification:
  • 15.80
  • 15.07
  • MS 1170
  • 6,25
Online resources:
Contents:
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline..
List(s) this item appears in: იაპონიის საელჩოს დონაცია
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
წიგნი წიგნი ეროვნული სამეცნიერო ბიბლიოთეკა 1 დარბაზი 5. კორპ. 1 008(52) (Browse shelf(Opens below)) 2E65463 Available 2023-565001953413770

Includes bibliographical references and index

Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline..

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