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The new PR toolkit : strategies for successful media relations / Deirde Breakenridge, Thomas J. DeLoughry.

By: Contributor(s): Material type: TextTextLanguage: English Series: Financial Times Prentice Hall booksPublication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2003.Description: xxv, 240 p. : ill. ; 24 cmISBN:
  • 9780130090256
  • 0130090255
Subject(s): DDC classification:
  • 659.2 21
LOC classification:
  • HD59 .B74 2003
Contents:
The 21st-century audience -- Identifying audience trends -- Knowing what your public wants -- Knowing what the media wants -- The need for continuous research -- Building your online newsroom -- Using e-mail smartly -- E-newsletters build relationships -- Webcasts are worth a second try -- Monitoring brand communication -- New tools for crisis management -- Integrating your PR strategies -- Don't forget about privacy -- The changing role of the communicator -- Looking ahead.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
წიგნი წიგნი ეროვნული სამეცნიერო ბიბლიოთეკა 1 დარბაზი 5. კორპ. 1 659.4 (Browse shelf(Opens below)) 2E63606 Available 2019-4597

Includes bibliographical references and index.

The 21st-century audience -- Identifying audience trends -- Knowing what your public wants -- Knowing what the media wants -- The need for continuous research -- Building your online newsroom -- Using e-mail smartly -- E-newsletters build relationships -- Webcasts are worth a second try -- Monitoring brand communication -- New tools for crisis management -- Integrating your PR strategies -- Don't forget about privacy -- The changing role of the communicator -- Looking ahead.

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