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Edwards, George C.

On deaf Ears the limits of the bully pulpit / [electronic resource] : George C. Edwards. - Yale University Press, c2003. - 1 online resource (xii, 303 p.) : ill.

Includes bibliographical references (p. 255-293) and index.

The permanent campaign : why does the president go public? -- Presidential persuasion : does the public respond? pt. I -- Presidential persuasion : does the public respond? pt. II. Ronald Reagan -- Charisma and personality : does the messenger matter? -- The politics of veneration : do the people defer? -- Disseminating the message : can the president focus the public's attention? -- Framing the message : can the president structure choice? -- Receiving the message : is anyone listening? -- Accepting the message : can the president overcome predispositions? -- Going public in perspective : what should the president do?

ISBN: 9780300133622 (electronic bk.) 0300133626 (electronic bk.) 9780300100099 (cloth : alk. paper) 0300100094 (cloth : alk. paper)

Subjects--Topical Terms:
Communication in politics--United States.
Rhetoric--Political aspects--History--United States--20th century.
Presidents--Public opinion.--United States
Public opinion--United States.
POLITICAL SCIENCE--Government--National.
Politieke communicatie.
Presidenten.
Publieke opinie.
Opinieonderzoek.

Subjects--Index Terms: აშშ ისტორია მე-20 საუკუნეში აშშ პრეზიდენტები პოლიტიკური მეცნიერება

Index Terms--Genre/Form:
Electronic books.
Electronic books

LC Class. No.: JA85.2.U6 / E38 2003eb

Dewey Class. No.: 320.973/01/4

Universal Decimal Class. No.: 342.51(73)+94(73)"19"