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Applications in basic marketing :

McCarthy, E. Jerome

Applications in basic marketing : clipping from the popular business press / E. Jerome McCarthy and William D. Perreault. - 1994-1995 edition. - Irwin, 1994, c1990- - ix,225 p., 26 cm.

ISBN: 0256166447

LCCN: sn 92028178

Subjects--Topical Terms:
Marketing
Marketing--Management

Subjects--Index Terms: მარკეტინგი

LC Class. No.: HF5410 / .A67

Dewey Class. No.: 658.8/005

Universal Decimal Class. No.: 658.8

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National Science Library of Georgia

Applications in basic marketing :