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Consumer behavior and marketing action /

Assael, Henry.

Consumer behavior and marketing action / Henry Assael. - 4th ed. - PWS-KENT Pub., 1992. - xx, 748 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0534925529

LCCN: 91037265

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Subjects--Index Terms: მომხმარებლების ქცევა მარკეტინგი

LC Class. No.: HF5415.3 / .A83 1992

Dewey Class. No.: 658.8/342

Universal Decimal Class. No.: 366.1+658.8

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Consumer behavior and marketing action /