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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 4th ed. - Pearson Prentice Hall, c2005. - xx, 636 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0131469193 0131968548 (international ed.)

LCCN: 2004050148

Subjects--Topical Terms:
Export marketing.

Subjects--Index Terms: მარკეტინგი

LC Class. No.: HF1416 / .K443 2005

Dewey Class. No.: 658.8/4

Universal Decimal Class. No.: 658.8

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Global marketing /