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Mullins, John W.

The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins. - 3rd ed. - Financial Times Prentice Hall, 2010. - xviii, 315 p. ill. ; 24 cm.

Includes bibliographical references and index.

Road test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.

ISBN: 9780273732792 (pbk.)

LCCN: 2010014286

Subjects--Topical Terms:
New business enterprises--Planning.
Marketing research.

Subjects--Index Terms: ბიზნესის დაგეგმვა

LC Class. No.: HD62.5 / .M85 2010

Dewey Class. No.: 658.02/2

Universal Decimal Class. No.: 005.53