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Culture encounter und komplementäres Marketing /

Brune, Guido.

Culture encounter und komplementäres Marketing / Guido Brune. - DUV, c1991. - xv, 362 p. : ill. ; 21 cm.

"DUV Wirtschaftswissenscahft"--P. 4 of cover.

Includes bibliographical references (p. [338]-362).

ISBN: 3824400901

LCCN: 92141768

Subjects--Topical Terms:
Market segmentation.
Strategic planning.

Subjects--Index Terms: მარკეტინგი სტრატეგიული დაგეგმვა

LC Class. No.: HF5415.127 / .B78 1991

Universal Decimal Class. No.: 658.8

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Culture encounter und komplementäres Marketing /