The new PR toolkit :
Breakenridge, Deirdre
The new PR toolkit : strategies for successful media relations / Deirde Breakenridge, Thomas J. DeLoughry. - Financial Times Prentice Hall, c2003. - xxv, 240 p. : ill. ; 24 cm. - Financial Times Prentice Hall books .
Includes bibliographical references and index.
The 21st-century audience -- Identifying audience trends -- Knowing what your public wants -- Knowing what the media wants -- The need for continuous research -- Building your online newsroom -- Using e-mail smartly -- E-newsletters build relationships -- Webcasts are worth a second try -- Monitoring brand communication -- New tools for crisis management -- Integrating your PR strategies -- Don't forget about privacy -- The changing role of the communicator -- Looking ahead.
9780130090256 0130090255
2003040781
Public relations.
Mass media and business.
რეკლამა საზოგადოებასთან ურთიერთობა მას მედია და ბიზნესი
HD59 / .B74 2003
659.2
659.4
The new PR toolkit : strategies for successful media relations / Deirde Breakenridge, Thomas J. DeLoughry. - Financial Times Prentice Hall, c2003. - xxv, 240 p. : ill. ; 24 cm. - Financial Times Prentice Hall books .
Includes bibliographical references and index.
The 21st-century audience -- Identifying audience trends -- Knowing what your public wants -- Knowing what the media wants -- The need for continuous research -- Building your online newsroom -- Using e-mail smartly -- E-newsletters build relationships -- Webcasts are worth a second try -- Monitoring brand communication -- New tools for crisis management -- Integrating your PR strategies -- Don't forget about privacy -- The changing role of the communicator -- Looking ahead.
9780130090256 0130090255
2003040781
Public relations.
Mass media and business.
რეკლამა საზოგადოებასთან ურთიერთობა მას მედია და ბიზნესი
HD59 / .B74 2003
659.2
659.4