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Marketing :

Churchill, Gilbert A.

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - annotated instructor's edition - Irwin, c1995. - xxxii, 703 p. : col. ill., col. maps ; 27 cm.

Includes bibliographical references (p. 655-674) and indexes.

ISBN: 0256125392 0256173672 (annotated instructor's edition)

LCCN: 94008479

Subjects--Topical Terms:
Marketing.

Subjects--Index Terms: ეკონომიკა ვაჭრობა მარკეტინგი

LC Class. No.: HF5415 / .C5275 1995

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 339.13

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Marketing :