Digital Gaming and the Advertising Landscape / (Record no. 537336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04191nam a22006495i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9789048538676 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-B1597 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200803184628.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m|||||o||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr || |||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200406t20192019ne fo d z eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789048538676 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1515/9789048538676 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DE-B1597)536700 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1114970721 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DE-B1597 |
| Language of cataloging | eng |
| Transcribing agency | DE-B1597 |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | ne |
| ISO country code | NL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.D54 |
| Item number | H47 2019 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | NON000000 |
| Source | bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | de la Hera, Teresa, |
| Relator term | author. |
| Relator code | aut |
| -- | http://id.loc.gov/vocabulary/relators/aut |
| 245 10 - TITLE STATEMENT | |
| Title | Digital Gaming and the Advertising Landscape / |
| Statement of responsibility, etc | Teresa de la Hera. |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice (R) | |
| Place of production, publication, distribution, manufacture | Amsterdam : |
| Name of producer, publisher, distributor, manufacturer | Amsterdam University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2019] |
| 264 #4 - Production, Publication, Distribution, Manufacture, and Copyright Notice (R) | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (208 p.) |
| 336 ## - Content Type (R) | |
| Content type term (R) | text |
| Content type code (R) | txt |
| Source (NR) | rdacontent |
| 337 ## - Media Type (R) | |
| Media type term (R) | computer |
| Media type code (R) | c |
| Source (NR) | rdamedia |
| 338 ## - Carrier Type (R) | |
| Carrier type term (R) | online resource |
| Carrier type code (R) | cr |
| Source (NR) | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 490 0# - SERIES STATEMENT | |
| Series statement | Games and Play |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | Frontmatter -- |
| -- | Contents -- |
| -- | Acknowledgments -- |
| -- | Preface -- |
| -- | 1. Digital Games and the Advertising Landscape: An Introduction -- |
| -- | 2. Advergames: A Definition -- |
| -- | 3. Advergames: History -- |
| -- | 4. Advergames: Effectiveness -- |
| -- | 5. The Procedural School: A Critical Analysis -- |
| -- | 6. Persuasion through Digital Games: A Theoretical Model -- |
| -- | 7. Persuasive Strategies for Advergames -- |
| -- | 8. A Case Study: Tem de Tank -- |
| -- | Conclusions -- |
| -- | About the Author -- |
| -- | Index |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Uniform Resource Identifier | <a href="https://purl.org/coar/access_right/c_abf2">https://purl.org/coar/access_right/c_abf2</a> |
| Standardized terminology for access restriction | unrestricted online access |
| Source of term | star |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: Internet via World Wide Web. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: |
| Uniform Resource Identifier | <a href="https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access">https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access</a> |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English. |
| 588 0# - | |
| -- | Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Apr 2020) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Computer games. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Computer games. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Video games. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | NON-CLASSIFIABLE. |
| Source of heading or term | bisacsh |
| 773 08 - HOST ITEM ENTRY | |
| Display text | Title is part of eBook package: |
| Place, publisher, and date of publication | De Gruyter |
| Title | AUP eBook Package 2019 |
| International Standard Book Number | 9783110661521 |
| 773 08 - HOST ITEM ENTRY | |
| Display text | Title is part of eBook package: |
| Place, publisher, and date of publication | De Gruyter |
| Title | EBOOK PACKAGE COMPLETE 2019 English |
| International Standard Book Number | 9783110610765 |
| 773 08 - HOST ITEM ENTRY | |
| Display text | Title is part of eBook package: |
| Place, publisher, and date of publication | De Gruyter |
| Title | EBOOK PACKAGE COMPLETE 2019 |
| International Standard Book Number | 9783110664232 |
| Other item identifier | ZDB-23-DGG |
| 773 08 - HOST ITEM ENTRY | |
| Display text | Title is part of eBook package: |
| Place, publisher, and date of publication | De Gruyter |
| Title | EBOOK PACKAGE Engineering, Computer Sciences 2019 English |
| International Standard Book Number | 9783110610154 |
| 773 08 - HOST ITEM ENTRY | |
| Display text | Title is part of eBook package: |
| Place, publisher, and date of publication | De Gruyter |
| Title | EBOOK PACKAGE Engineering, Computer Sciences 2019 |
| International Standard Book Number | 9783110606096 |
| Other item identifier | ZDB-23-DEI |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1515/9789048538676">https://doi.org/10.1515/9789048538676</a> |
| Public note | Open Access |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Cover |
| Uniform Resource Identifier | <a href="https://www.degruyter.com/cover/covers/9789048538676.jpg">https://www.degruyter.com/cover/covers/9789048538676.jpg</a> |
| 912 ## - | |
| -- | 978-3-11-061015-4 EBOOK PACKAGE Engineering, Computer Sciences 2019 English |
| -- | 2019 |
| 912 ## - | |
| -- | 978-3-11-061076-5 EBOOK PACKAGE COMPLETE 2019 English |
| -- | 2019 |
| 912 ## - | |
| -- | 978-3-11-066152-1 AUP eBook Package 2019 |
| -- | 2019 |
| 912 ## - | |
| -- | GBV-deGruyter-alles |
| 912 ## - | |
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| 912 ## - | |
| -- | ZDB-23-DGG |
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| 912 ## - | |
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