MARC details
| 000 -LEADER |
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| fixed length control field |
02269nam a22003137a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
912367 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
Ge_NSL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260731144822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
260731s2024 სგ ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789819994953 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
659.3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sutherland, Karen E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic Social Media Management : |
| Remainder of title |
theory and practice / |
| Statement of responsibility, etc |
[by] Karen E. Sutherland. |
| 264 ## - Production, Publication, Distribution, Manufacture, and Copyright Notice (R) |
|---|
| Place of production, publication, distribution, manufacture (R) |
Singapore : |
| Name of producer, publisher, distributor, manufacturer (R) |
Springer Nature Singapore Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 607 p. |
| Other physical details |
ill. (col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 1 Social Media Strategy Development.- Chapter 1 Introduction.- Chapter 2. Social Media Strategy Development.- Chapter 3. Let's Start from the Beginning: Understanding Audiences.- Chapter 4. Managing Reputation, Risk, Issues and Crises.- Chapter 5. The Foundational Components of Strategy.- Chapter 6. Stop Selling, Start Helping.- Chapter 7. Social Media Monitoring Measurement Analysis and Big Data.- Chapter 8: Social Media Scheduling and Account Management Platforms.- Section 2 Strategic Content Curation.- Chapter 9. Strategic Content Curation.- Chapter 10. Ethical Content Curation.- Chapter 11. The Content Curation Process.- Chapter 12. Techniques to Present Curated Content to Engage with Audiences.- Chapter 13 · Strategic Content Creation.- Chapter 14. Writing for Social Media.- Chapter 15. Creating Compelling Images, Graphics, Memes, Filters and Infographics.- Chapter 16. Producing Videos that Pop.- Chapter 17.Conclusion: Social Media<br/>the Only Constant Is Change.<br/> |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
რეკლამა |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
საზოგადოებასთან ურთიერთობა |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
მასობრივი კომუნიკაცია |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ინფორმაცია საზოგადოების ფართო ფენებისათვის |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
სოციალური მედია |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
სოციალური მედიის მენეჯმენტი |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
სტრატეგიული დაგეგმვა |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
მარკეტინგი |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
მენეჯმენტი |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Universal Decimal Classification |
| Item type |
წიგნი |