Fashion Myths : A Cultural Critique (translated by John Irons) / Roman Meinhold.
Material type: TextLanguage: English Series: Kultur- und MedientheoriePublisher: Bielefeld : transcript-Verlag, [2014]Copyright date: ©2013Edition: 1. AuflDescription: 1 online resourceContent type:- text
- computer
- online resource
- 9783839424377
- 391.001 22/ger
Frontmatter -- Contents -- A critical inquiry into fashion -- Philosophic-anthropological implications of fashion -- The ideal-typical incarnation of fashion: The Dandy as ... -- Implications of fashion: desiderata of life as an artwork -- Conclusion -- References
Open Access unrestricted online access star
https://purl.org/coar/access_right/c_abf2
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
Mode of access: Internet via World Wide Web.
This eBook is made available Open Access under a CC BY-NC-ND 3.0 license:
https://creativecommons.org/licenses/by-nc-nd/3.0
http://www.transcript-verlag.de/open-access-bei-transcript
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)
There are no comments on this title.