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Fashion Myths : A Cultural Critique (translated by John Irons) / Roman Meinhold.

By: Contributor(s): Material type: TextTextLanguage: English Series: Kultur- und MedientheoriePublisher: Bielefeld : transcript-Verlag, [2014]Copyright date: ©2013Edition: 1. AuflDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783839424377
Subject(s): DDC classification:
  • 391.001 22/ger
Online resources:
Contents:
Frontmatter -- Contents -- A critical inquiry into fashion -- Philosophic-anthropological implications of fashion -- The ideal-typical incarnation of fashion: The Dandy as ... -- Implications of fashion: desiderata of life as an artwork -- Conclusion -- References
Title is part of eBook package: transcript Highlight Collection Lit. & Kultur 2010-2013Title is part of eBook package: transcript eBook Package English Backlist 2000-2015Title is part of eBook package: transcript: Complete eBook-Package 2013Summary: Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
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Frontmatter -- Contents -- A critical inquiry into fashion -- Philosophic-anthropological implications of fashion -- The ideal-typical incarnation of fashion: The Dandy as ... -- Implications of fashion: desiderata of life as an artwork -- Conclusion -- References

Open Access unrestricted online access star

https://purl.org/coar/access_right/c_abf2

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

Mode of access: Internet via World Wide Web.

This eBook is made available Open Access under a CC BY-NC-ND 3.0 license:

https://creativecommons.org/licenses/by-nc-nd/3.0

http://www.transcript-verlag.de/open-access-bei-transcript

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

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