Strategic brand management : building, measuring, and managing brand equity, Kevin Lane Keller, Vanitha Swaminathan.
Material type: TextLanguage: English Harlow, Essex : Pearson Education Limited, 2020Edition: 5th ed., global editionDescription: 621 p. : illISBN:- 9781292314969
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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წიგნი | ეროვნული სამეცნიერო ბიბლიოთეკა 1 საცავი. 1 კორპ. | 330 (Browse shelf(Opens below)) | 3E25528 | Available | 2022-686704 |
Includes index.
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