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New methods of market research and analysis / G. Scott Erickson.

By: Material type: TextTextLanguage: English Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2017]Copyright date: ©2017Description: xi, 198 p. : col. ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781786432681
  • 1786432684
Subject(s): LOC classification:
  • HF5415.2 .E75 2017
Contents:
1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics.
Summary: New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
წიგნი წიგნი ეროვნული სამეცნიერო ბიბლიოთეკა 1 საცავი. 1 კორპ. 339.138 (Browse shelf(Opens below)) 2E64587 Available 2022-690363

Includes bibliographical references and index.

1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics.

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot.

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