McCarthy, E. Jerome <br/><br/>
Applications in basic marketing :  clipping from the popular business press / 
E. Jerome McCarthy and William D. Perreault. 
 - 1994-1995 edition. 
 -  Irwin,  1994, c1990- 
 - ix,225 p.,  26 cm. 
<br/><br/><label>ISBN: </label>0256166447 
<br/><br/><label>LCCN: </label>sn 92028178  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Subjects--Index Terms: </label>მარკეტინგი 
<br/><br/><label>LC Class. No.: </label>HF5410  / .A67 
<br/><br/><label>Dewey Class. No.: </label>658.8/005 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8