Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 4th ed. 
 -  PWS-KENT Pub.,  1992. 
 - xx, 748 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534925529 
<br/><br/><label>LCCN: </label>91037265  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Subjects--Index Terms: </label>მომხმარებლების ქცევა  მარკეტინგი 
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .A83 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/342 
<br/><br/><label>Universal Decimal Class. No.: </label>366.1+658.8