Mullins, John W. <br/><br/>
The new business road test :  what entrepreneurs and executives should do before writing a business plan / 
John W. Mullins. 
 - 3rd ed. 
 -  Financial Times Prentice Hall,  2010. 
 - xviii, 315 p.  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Road test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test. 
<br/><br/><label>ISBN: </label>9780273732792 (pbk.) 
<br/><br/><label>LCCN: </label>2010014286 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises--Planning.<br/>Marketing research.
<br/><br/><label>Subjects--Index Terms: </label>ბიზნესის დაგეგმვა 
<br/><br/><label>LC Class. No.: </label>HD62.5  / .M85 2010 
<br/><br/><label>Dewey Class. No.: </label>658.02/2 
<br/><br/><label>Universal Decimal Class. No.: </label>005.53