01691nam a22002777a 450000100090000000300070000900500170001600800390003301000170007202000250008904000180011404100080013205000220014008000110016208200170017310000360019024501290022625000120035526000730036730000340044050400510047450507700052565000400129565000240133565300540135916208625Ge_NSL20150315092619.0100429s2010    gb a     b    001 0 eng  a  2010014286  a9780273732792 (pbk.)  aDLCcDLCdDLC  aeng00aHD62.5b.M85 2010  a005.5300a658.02/22221 aMullins, John W.q(John Walker)14aThe new business road test :bwhat entrepreneurs and executives should do before writing a business plan /cJohn W. Mullins.  a3rd ed.  aHarlow, England ;aNew York :bFinancial Times Prentice Hall,c2010.  axviii, 315 p.bill. ;c24 cm.  aIncludes bibliographical references and index.0 aRoad test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test. 0aNew business enterprisesxPlanning. 0aMarketing research.  aბიზნესის დაგეგმვა