02348nam a22003737a 4500 16208625 Ge_NSL 20150315092619.0 100429s2010 gb a b 001 0 eng 2010014286 9780273732792 (pbk.) DLC DLC DLC eng HD62.5 .M85 2010 005.53 658.02/2 22 Mullins, John W. (John Walker) 35620 The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins. 3rd ed. Harlow, England ; New York : Financial Times Prentice Hall, 2010. xviii, 315 p. ill. ; 24 cm. Includes bibliographical references and index. Road test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test. New business enterprises Planning. 35621 Marketing research. ბიზნესის დაგეგმვა 7 cbc orignew 1 ecip 20 y-gencatlg udc BK 0 0 udc 0 0 CPL CPL GEN 2015-01-29 0 005.53 2015-0800 2015-01-29 00:00:00 2E61001 2015-01-29 BK 0 0 udc 0 0 CPL CPL GEN 2015-01-29 0 005.53 2015-0802 2015-01-29 00:00:00 2E61002 2015-01-29 BK 0 0 udc 0 0 CPL CPL GEN 2015-01-29 0 005.53 2015-0803 2015-01-29 00:00:00 2E61003 2015-01-29 BK 0 0 udc 0 0 CPL CPL GEN 2015-01-29 0 005.53 2015-0805 2015-01-29 00:00:00 2E61005 2015-01-29 BK 17343 17343