The what entrepreneurs and executives should do before writing a business plan Mullins, John W. (John Walker) creator text bibliography gb Harlow, England New York Financial Times Prentice Hall 2010 3rd ed. monographic eng

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xviii, 315 p. ill. ; 24 cm. Road test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test. John W. Mullins. Includes bibliographical references and index. New business enterprises Planning Marketing research ბიზნესის დაგეგმვა HD62.5 .M85 2010 658.02/2 005.53 9780273732792 (pbk.) 2010014286 DLC 100429 20150315092619.0 16208625