TY  - BOOK
AU  - Ulin,Jeff
TI  - The business of media distribution: monetizing film, tv and video content in an online world 
SN  - 9780240824239 (pbk)
AV  - PN1995.9.M29 U45 2014
U1  - 384.06/8 23
PY  - 2014///, 2010
CY  - New York, London
PB  - Focal Press
KW  - Motion pictures
KW  - Marketing
KW  - Video recordings
KW  - Television broadcasting
KW  - Digital media
KW  - PERFORMING ARTS / Film & Video / General
KW  - bisacsh
KW  - კინოფილმები - მარკეტინგი
KW  - ტელეგადაცემები - მარკეტინგი
KW  - ციფრული მედია - მარკეტინგი
KW  - ვიდეო ჩანაწერები - მარკეტინგი
N1  - Includes bibliographical references (pages 587-609) and index
N2  - "The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, video, and online--providing you with an insider's perspective that can't be found anywhere else. This new edition:  Analyzes the growth of social media and social gaming - Discusses distribution of 3D movies and the impact of higher ticket prices - Explores the growing clout of Redbox and Netflix in the home video business - Illustrates how new services like Hulu and Roku are changing the way TV content is distributed - Examines the rise of transmedia storytelling and its impact on distribution - Features a companion website (www.businessofmediadistribution.com), which includes bonus material such as sample forms readers can use in their own media business plans Hollywood stars may make the headlines, but methodical marketing and distribution campaigns work behind the scenes to convert content into cash. Don't miss out! Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices you need to understand and manage the complicated media specialty markets"--
ER  -