Principles of marketing / 
Philip Kotler ... [et al.]. 
 - 5th European ed. 
 -  Pearson Prentice Hall,  c2008. 
 - xxxv, 1020 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. 
<br/><br/><label>ISBN: </label>9780273711568  0273711563  
<br/><br/><label>LCCN: </label>2008003309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6314 2008 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8