Breakenridge, Deirdre <br/><br/>
The new PR toolkit :  strategies for successful media relations / 
Deirde Breakenridge, Thomas J. DeLoughry. 
 -  Financial Times Prentice Hall,  c2003. 
 - xxv, 240 p. :  ill. ;  24 cm. 
 - Financial Times Prentice Hall books .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The 21st-century audience -- Identifying audience trends -- Knowing what your public wants -- Knowing what the media wants -- The need for continuous research -- Building your online newsroom -- Using e-mail smartly -- E-newsletters build relationships -- Webcasts are worth a second try -- Monitoring brand communication -- New tools for crisis management -- Integrating your PR strategies -- Don't forget about privacy -- The changing role of the communicator -- Looking ahead. 
<br/><br/><label>ISBN: </label>9780130090256 0130090255 
<br/><br/><label>LCCN: </label>2003040781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Mass media and business.
<br/><br/><label>Subjects--Index Terms: </label>რეკლამა  საზოგადოებასთან ურთიერთობა  მას მედია და ბიზნესი 
<br/><br/><label>LC Class. No.: </label>HD59  / .B74 2003 
<br/><br/><label>Dewey Class. No.: </label>659.2 
<br/><br/><label>Universal Decimal Class. No.: </label>659.4