Churchill, Gilbert A. Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - annotated instructor's edition - Irwin, c1995. - xxxii, 703 p. : col. ill., col. maps ; 27 cm. Includes bibliographical references (p. 655-674) and indexes. ISBN: 0256125392 0256173672 (annotated instructor's edition) LCCN: 94008479 Subjects--Topical Terms: Marketing. Subjects--Index Terms: ეკონომიკა ვაჭრობა მარკეტინგი LC Class. No.: HF5415 / .C5275 1995 Dewey Class. No.: 658.8 Universal Decimal Class. No.: 339.13