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  <titleInfo>
    <title>Datenverarbeitung im Marketing</title>
    <subTitle>Heidelberg, 9.-10. Oktober 1980</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Thome, Rainer.</namePart>
    <role>
      <roleTerm type="text">გამომცემელი</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">conference publication</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">de</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Berlin</placeTerm>
    </place>
    <publisher>Springer</publisher>
    <dateIssued>1981</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">ger</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>viii, 377 p. : ill. ; 25 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">herausgegeben von R. Thome.</note>
  <note>"Der Fachausschuss 12 ("Betriebliche Anwendungen") der Gesellschaft für Informatik e.V. und die Wissenschaftliche Kommission "Betriebsinformatik" im Verband der Hochschullehrer für Betriebswirtschaft e.V. hatten daher beschlossen, in Verbindung mit der Kommission "Marketing", diesem Themenbereich ein Anwendergespräch zu widmen, ..."--p. v.</note>
  <note>Includes bibliogr. references.</note>
  <subject>
    <geographicCode authority="marcgac">e-gw---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Data processing</topic>
    <topic>Congresses</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <geographic>Germany (West)</geographic>
    <topic>Data processing</topic>
    <topic>Congresses</topic>
  </subject>
  <subject>
    <topic>საინფორმაციო ტექნოლოგიები</topic>
  </subject>
  <subject>
    <topic>კომპიუტერული ტექნოლოგიები</topic>
  </subject>
  <subject>
    <topic>მონაცემთა დამუშავების ბლოკები - </topic>
  </subject>
  <subject>
    <topic>მარკეტინგი</topic>
  </subject>
  <subject>
    <topic>ინფორმატიკა</topic>
  </subject>
  <classification authority="lcc">HF5415.125 .D37 1981</classification>
  <classification authority="ddc" edition="19">658.8/0028/5</classification>
  <classification authority="udc">004 : 658.8</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Informatik-Fachberichte ; 38</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0387105557 </identifier>
  <identifier type="isbn">9780387105550</identifier>
  <identifier type="lccn">81134402</identifier>
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    <recordCreationDate encoding="marc">811230</recordCreationDate>
    <recordChangeDate encoding="iso8601">20241223113737.0</recordChangeDate>
    <recordIdentifier source="Ge_NSL">4684287</recordIdentifier>
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