TY - BOOK AU - Lloyd,G.E.R. TI - Demystifying mentalities T2 - Themes in the social sciences SN - 9780511607691 (ebook) AV - BF773 .L66 1990 U1 - 303.3/72 20 PY - 1990/// CY - Cambridge PB - Cambridge University Press KW - Belief and doubt KW - Cross-cultural studies KW - Evidence KW - Cognition and culture KW - Science KW - History N1 - Title from publisher's bibliographic system (viewed on 05 Oct 2015) N2 - If faraway peoples have different ideas from our own, is this because they have different mentalities? Did our remote ancestors lack logic? The notion of distinct mentalities has been used extensively by historians to describe and explain cultural diversity. Professor Lloyd rejects this psychologising talk of mentalities and proposes an alternative approach, which takes as its starting point the social contexts of communication. Discussing apparently irrational beliefs and behaviour (such as magic), he shows how different forms of thought coexist in a single culture but within conventionally defined contexts UR - https://doi.org/10.1017/CBO9780511607691 ER -