TY  - BOOK
AU  - Frank,Steven J.
TI  - Intellectual property for managers and investors: a guide to evaluating, protecting, and exploiting IP 
SN  - 9780511541209 (ebook)
AV  - K1401 .F73 2006
U1  - 346.048 22
PY  - 2006///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Intellectual property
KW  - Industrial property
N1  - Title from publisher's bibliographic system (viewed on 05 Oct 2015); 1. Sketching the IP landscape -- 2. Making the strategic choice -- 3. Building an IP strategy -- 4. Implementation -- 5. Surviving IP disputes -- 6. Giving diligence its due -- 7. Licensing and related transactions
N2  - This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet
UR  - https://doi.org/10.1017/CBO9780511541209
ER  -