TY  - BOOK
AU  - Timmons,Michael B.
TI  - The entrepreneurial engineer: how to create value from ideas 
SN  - 9781139175944 (ebook)
AV  - HD62.5 .T57 2014
U1  - 658.1/1 23
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University Press
KW  - New business enterprises
KW  - New agricultural enterprises
KW  - Research, Industrial
KW  - Technological innovations
KW  - New products
KW  - Marketing
KW  - Entrepreneurship
N1  - Title from publisher's bibliographic system (viewed on 05 Oct 2015)
N2  - Authors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It is designed to encourage those wanting to start a business and those who have already begun. It includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This 'why' and 'how' of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. It includes many engineering economy topics, sufficient for those taking the FE exam
UR  - https://doi.org/10.1017/CBO9781139175944
ER  -