TY  - BOOK
AU  - Tomsen,Mai-lan
AU  - Faith,Ron
TI  - Reaching the interactive customer: integrated services for the digital world 
SN  - 9780511547072 (ebook)
AV  - HF5415.5 .T66 2003
U1  - 658.8/4 21
PY  - 2003///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Customer services
KW  - Communication systems
KW  - Interactive computer systems
KW  - Internet marketing
N1  - Title from publisher's bibliographic system (viewed on 05 Oct 2015); 1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer
N2  - Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions
UR  - https://doi.org/10.1017/CBO9780511547072
ER  -