Hoffmann, Hans-Joachim,  <br/><br/>
Werbepsychologie / 
Hans-Joachim Hoffmann. 
 - Reprint 2019 
 - Berlin ;  Boston :   De Gruyter,   [2019]  ©1972 
 - 1 online resource (184 p.) 
 - Sammlung Göschen ;  5009 .
<br/><br/> Frontmatter --   INHALT --   ERSTER TEIL: GRUNDLAGEN --   1. PSYCHOLOGIE IN DER WERBUNG --   2. BEEINFLUSSUNG DURCH WERBUNG --   3. WIDERSTAND GEGEN WERBUNG --   4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION --   ZWEITER TEIL: MODELLE --   5. REKLAME-MODELL --   6. IMPACT-MODELL --   7. EINSTELLUNGSMODELL --   8. IMAGE-MODELL --   9. MOTIVATIONSMODELL --   10. PSYCHOANALYTISCHES MODELL --   11. MEDIALES BEEINFLUSSUNGSMODELL --   12. ADOPTIONSMODELL --   LITERATUR --   NAMEN- UND SACHVERZEICHNIS 
<br/><br/> Open Access  https://purl.org/coar/access_right/c_abf2 
<br/><br/> To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. 
<br/><br/><br/>Mode of access: Internet via World Wide Web. 
<br/><br/><br/>This eBook is made available Open Access under a CC BY-NC-ND 4.0 license:  
<br/><br/><br/>In German. 
<br/><br/><label>ISBN: </label>9783111369990 
<br/><br/><label>Standard No.: </label>10.1515/9783111369990  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marktpsychologie.<br/>Werbepsychologie.<br/>PSYCHOLOGY / General.