02452nam a22004817a 4500 19625843 Ge_NSL 20220920084959.0 220913t20192017gb ||||| |||| 00| 0 eng d 2017941907 9781786432681 1786432684 9781786432698 (OCoLC)ocn989708415 YDX eng YDX rda GZU NGU OCLCF FIE GSU DLC eng lccopycat HF5415.2 .E75 2017 339.138 Erickson, G. Scott 244309 New methods of market research and analysis / G. Scott Erickson. Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2017] ©2017 xi, 198 p. : col. ill. ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics. New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot. Marketing research. 244310 Marketing research. fast 244310 ეკონომიკა ვაჭრობა ვაჭრობის ზოგადი საკითხები. ბაზარი მარკეტინგი ბაზრის ანალიზი 7 cbc copycat 2 ncip 20 y-gencatlg udc BK 0 0 udc 0 0 CPL CPL GEN 2022-09-13 0 339.138 2022-690363 2022-09-13 00:00:00 2E64587 2022-09-13 BK 614084 614082