Erickson, G. Scott creator text gb 2019 2017 monographic eng

print

xi, 198 p. : col. ill. ; 24 cm New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot. 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Casual research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing and analytics. G. Scott Erickson. Includes bibliographical references and index. Marketing research Marketing research ეკონომიკა ვაჭრობა ვაჭრობის ზოგადი საკითხები. ბაზარი მარკეტინგი ბაზრის ანალიზი HF5415.2 .E75 2017 339.138 9781786432681 1786432684 2017941907 YDX 220913 20220920084959.0 19625843 eng