TY  - BOOK
AU  - Erickson,G.Scott
TI  - New methods of market research and analysis
SN  - 9781786432681
AV  - HF5415.2 .E75 2017
PY  - 2017///]
CY  - Cheltenham, UK, Northampton, MA
PB  - Edward Elgar Publishing
KW  - Marketing research
KW  - fast
KW  - ეკონომიკა
KW  - ვაჭრობა
KW  - ვაჭრობის ზოგადი საკითხები
KW  - ბაზარი
KW  - მარკეტინგი
KW  - ბაზრის ანალიზი
N1  - Includes bibliographical references and index; 1; Big data and marketing analytics --; 2; Exploratory research design --; 3; Descriptive research design --; 4; Casual research design --; 5; Other topics in research and analytics --; 6; Analytics 1: big data --; 7; Analytics 2: marketing and analytics
N2  - New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot
ER  -