Kerin, Roger A. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 6th ed. - Allyn and Bacon, c1993. - xii, 720 p. : ill. ; 27 cm. Includes bibliographical references and index. ISBN: 0205149197 LCCN: 92021636 Subjects--Topical Terms: Marketing--Decision making--Case studies.Marketing--Management--Case studies. Subjects--Index Terms: მარკეტინგი სტრატეგიული მარკეტინგი LC Class. No.: HF5415.135 / .K47 1993 Dewey Class. No.: 658.8/02 Universal Decimal Class. No.: 658.8